Aspen Picnic Company

Serial entrepreneur and powerhouse businesswoman Virginia Frischkorn came to us with a goal to create a new business around delivering upscale luxury picnic experiences within Aspen and surrounding areas. 

Starting from scratch, we visualized and created a comprehensive brand design along with a simple, yet effective website design and social media graphics to kick-off the launch of the Aspen Picnic Company. Like many new companies, APC didn't have any photography assets to work with, so we also sourced royalty-free imagery and created graphics to be used throughout the website and on social media.

 

CASE STUDY

PHASE 01

MOODBOARDS TO ESTABLISH CREATIVE DIRECTION,
color and font preferences 

PHASE 02

Logo exploratioN

PHASE 03

FINAL LOGO & BRAND GUIDELINES

PHASE 04

WEBSITE & BLOG DESIGN,
DEVELOPMENT & COPYWRITING

See Original Site Mockup for for AspenPicnicCompany.com

PHASE 05

SOCIAL MEDIA GRAPHICS